In this part of the test the examiner reads out a scenario and gives you some

游客2025-05-17 3

问题 In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the prompt card, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic．
For two or three candidates
Scenario
I’m going to describe a situation.
You are one of sales representatives of a computer manufacturing company. You are in charge of giving an introduction of your product to some potential customers at a hi-tech commodity fair. Talk together for about 2minutes about things that you should present and decide which three points are the most important.
Here are some ideas to help you.
Prompt material
Topics for Introduction
   After-sales service
   Product quality
   Product function
   Price
   Design
   Company history
   Brand reputation
   Technology involved
Follow-on questions
   Do you think the safety of products is important too? (Why?/Why not?)
   Will you choose trade fair to sell your products? (Why?/Why not?)
   Do you have a computer? Which computer brand do you like most?
   Do you think you will choose a computer manufacturing company to work with after graduation? (Why?/Why not?)

选项

答案 A: To attract potential customers with a wonderful introduction, personally, I think we should emphasize our good after-sales service. After-sales service is a kind of commitment made to the customers by a company. When things go wrong, a producer must keep its promises. If you pay no attention to the buyers’ problems and escape your responsibilities by all means, customers will not be loyal to you.
B: That’s just what I think, good after-sales service is very important. Furthermore, computers are sorts of hi-tech products. If the after-sales service is poor, users will meet troubles easily. Actually, emphasizing the good quality of products is very essential. Because inferior quality will damage the company’s name, and lose potential customers in the end.
A: Yes. You are right. Good quality is the basis of long term business. But quality alone can not guarantee the success of a product on the market. Good design has become more and more important in today’s society. To some extent, economical and beautiful design will determine whether your company can be successful or not in the strong competition.
B: I couldn’t agree with you more. In a word, there are many factors that we need to consider when we introduce our products to the potential customers. Besides the above factors that we mentioned, some other factors are very important, too, for example, price, product function, brand reputation etc．
A: That’s true. In order to make an impressive introduction to the potential customers, good preparation is necessary.
Follow-on questions
   Yes. The safety of products is very important. If the safety of products is poor, it is easy to hurt consumers.
   It depends. If the trade fair is related with the products and more potential customers may be attracted, I will choose it. But if the trade fair is not related with the products, I will think about other ways.
   Yes, I have a private computer. Dell is my favorite brand of computer.
   I don’t think so. My major is business English. I hope to find a job dealing with foreign trade business after graduation.

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