2. 职称英语
  3. In this part of the test the examiner reads out a scenario and gives you some

In this part of the test the examiner reads out a scenario and gives you some

游客2025-05-17  4
问题    In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the prompt card, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic．
    For two or three candidates
    Scenario
    I’m going to describe a situation.
    You are a salesperson and you are in charge of describing the following products to your customers. Make it as tempting as possible and see if your customers would like to buy them. Talk together for about two minutes about aspects that you should describe and decide which three points are the most important.

    Here are some ideas to help you.
    Prompt material
    ASPECTS FOR DESCRIPTION
     Key features
     Materials
     Product quality
     Price
     Design
     Size
     Package
     Product benefit
    Follow-on questions
     Do you like NIKE shoes?(Why?/Why not?)
     Do you want to be a salesperson if you are looking for a job?
     Is experience in selling important for a sales person?(Why?/Why not?)
     Do you think the function of products is also important?(Why?/Why not?)
选项
答案 A: To attract customers to buy our products, I think we should emphasize the product benefit. For example, the emphasis in describing the Sun block will be on the product benefit of protecting skin from sunburn, with mention of its physical features. In other words, the description will try to appeal to a customer’s desire to look beautiful and will promise customers that spreading sun block cream on the skin will positively protect their skin from sunburn.
B: That’s just what I think，knowing about product benefit well is very important to buyers. Therefore, your description should not merely be a bland specification of your product. Instead, it should be defined in terms of what exactly you are providing your customers—what they particularly value and what benefits they will get from buying your particular products as opposed to someone else’s.
A: Yes. You are right. Product benefit is the basis of attracting buyers. But benefit alone cannot guarantee the success of a product on the market. Good design has become more and more important in today’s modern society. To some extent, economical and beautiful design will determine whether our products can be popular or not.
B: I couldn’t agree with you more. I think good quality is also very essential. Quality is the lifeline of a product. High praise for a superior quality will be widely spread by word of mouth. Like Nike shoes, many people choose them because of good quality. Inferior quality will damage the product’s reputation and lose its customers.
A: That’s true. In a word, in order to make an impressive description to the potential customers, there are many aspects that we need to consider. Besides the aspects th at we mentioned, some other factors are very important, too, for example, price, product function, package etc．
    Follow—on questions
     No, I don’t. I think the price of NIKE shoes is too high, although the quality is usually good.
     Yes, I do. Actually, working as a salesman is a very challenging job, which will improve your ability to communicate with others.
     Yes, it is. As a salesman, you need to deal with many kinds of things with skills. If you previously have such kind of experience, it will be easy for you to sell goods skillfully. Furthermore, your experience will give you more confidence.
     Yes, of course. I buy the goods, because I need to use them. If the function is not good, then the goodsmean nothing to me.
解析
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