首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-24
54
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2954520.html
相关试题推荐
[originaltext]Thisis4o’clock.Hereisthenewssummary.Therehasbeena
[originaltext]Onesourceofapoorself-conceptisaninaccurateself-perce
[originaltext]Onesourceofapoorself-conceptisaninaccurateself-perce
[originaltext]Trolleysrallyingdownaisles,endlesscheckoutqueues,andf
[originaltext]Trolleysrallyingdownaisles,endlesscheckoutqueues,andf
[originaltext]W:Roger,anyproblemsinyourKoreanstudy?M:Thebiggestprobl
[originaltext]W:Roger,anyproblemsinyourKoreanstudy?M:Thebiggestprobl
[originaltext]W:OurPresident,sinceleavingofficefiveyearsago,hasspent
[originaltext]W:MaybeweshouldtakeFrontStreetthismorning.Theradioanno
[originaltext]W:MaybeweshouldtakeFrontStreetthismorning.Theradioanno
随机试题
Hespeaksso______thatwecouldn’tunderstandA、fast;himB、quick;ourselvesC、
American【D1】______willnotreturntothemoonasplannedifUSCongresspas
A--officeautomationB--laserjetprinterC--inkjetpri
ToHelptheKids,ParentsGoBacktoSchool[A]Forafewyearsn
如果不在大都市实施更严格的机动车限行制度,就难以缓解日益严重的城市交通拥堵状况。
()是指领导者把一些本属于自己职权范围内的事,通过一定的程序委托给部下处理.以
同一公司同时开展的针对肥胖人群开展的体重管理服务、针对女性乳腺癌危险因素干预服务
触诊
A.质量领导组织 B.质量管理机构 C.企业主要负责人 D.药品养护组织在
男,30岁。外伤后急性失血约1000ml,给予手术止血,并输注平衡盐溶液和羟乙基
最新回复
(
0
)