首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2023-08-28
36
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEA’s new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEA’s long-term success still depends on following its founding principles. Design married to function and affordability.
30. What contributes to the success of IKEA?
31. How does IKEA react when it is followed by imitation and competition?
32. What is the PS range expected to achieve according to the passage?
选项
A、It promotes its marketing strategies.
B、It uses design to fight back.
C、It improves its management efficiency.
D、It switches to aim at the up-market.
答案
B
解析
宜家成名后,出现了很多山寨品和竞争者。宜家则以设计作为武器予以还击。故选B。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2964477.html
相关试题推荐
[originaltext]W:Youcaneithergowithmeoryoucanstayhereattheapartmen
[originaltext]M:Ifelloffmybikelastweek,andmybackisstillhurtingnow
[originaltext]M:Ifelloffmybikelastweek,andmybackisstillhurtingnow
[originaltext]DanielHaleWilliamswasanexampleofabrilliantAfrican-Am
[originaltext]Almost20,000whaleshavebeenslaughteredsinceabanoncom
[originaltext]Almost20,000whaleshavebeenslaughteredsinceabanoncom
[originaltext]Oneofthegreatjoysofgardeningistoshareagardenwith
[originaltext]Oneofthegreatjoysofgardeningistoshareagardenwith
[originaltext]Oneofthegreatjoysofgardeningistoshareagardenwith
[originaltext]W:Hi,Iunderstandthatthereareaerobicclassesforstudentsa
随机试题
Aftersomanyyears’endeavours,hiscontributiontothecompanywas______with
[originaltext]M:Mrs.Hudson,newresearchshowsthatevenjustfiveminutesof
21.ThechildrenaregettingmoreandmoreexcitedwhenChristmasis______nea
混凝土结构的抗震设计,关于轴压比限值的规定,是针对下列哪些构件的?()A.
图为部分分子或者离子进出细胞的示意图。下列说法中正确的是()。 A.a表示
(2012年)按照《合同法》规定,合同的内容由当事人约定,合同一般内容包括()
A.6 B.12 C.16 D.24
被辞退的人员,永远不得再录用为人民警察。( )
某机械装备制造厂,始建于1970年,厂区东西长800m,南北宽600m。生产部门
急性爆发性溃疡性结肠炎最常见的并发症是( )。A.腹腔内脓肿 B.肠穿孔
最新回复
(
0
)