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  3. In this part of the test, you are given a discussion topic. You have 30 seco

In this part of the test, you are given a discussion topic. You have 30 seco

游客2025-06-03  3
问题     In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask more questions related to the topic.
    For two candidates
Developing internal communication strategy
    The company you work for is considering developing sound internal communication strategy to strengthen the effective communication among staff. As the director of human resource department, you have been asked to hand in a proposal.
    Discuss and decide together:
    what is the importance of a sound internal communication strategy for a company
    what factors should be considered in developing a sound communication strategy.
    For three candidates
Developing internal communication strategy
    The company you work for is considering developing sound internal communication strategy to strengthen the effective communication among staff. As the director of human resource department, you have been asked to hand in a proposal.
    Discuss and decide together:
    what is the importance of a sound internal communication strategy for a company
    what factors should be considered in developing a sound communication strategy
    list some benefits of effective internal communication.
选项
答案     A: Our company is currently thinking of developing sound internal communication strategies What do you think of it?
    B: Well I think it is of urgent need to develop sound internal communication strategies for our company now. As a matter of fact, it is the most neglected areas of strategic planning. Our company has confronted with some questions now and it is high time to settle them.
    A: I totally agree with you. An integrated internal communication strategy provides a focused plan for communicating the company’s mission, vision, values, goals and why they matter to employees. In your opinion, what factors should be considered in developing a sound communication strategy?
    B: Well, I think when developing the internal communication strategy, it is essential to align with and support the business objectives and external communication strategies. The following issues should be considered when developing the strategy: is there an existing communication process? If yes, how can the new process be integrated with or replace the old one? Who needs to regularly communicate information in the company? What internal communication tools or media are readily available? How will each medium be used? And etc.
    A: Wow, you speak really like an expert in that field. I think one of the best ways to evaluate the success and effectiveness of the communication strategy is by linking the internal communication activities with project result and income-generating opportunities for the business. So please show me some benefits of an effective internal communication strategy.
    B: There are plenty, of course. For example, on the part of staff, it encourages a sense of identification with the goals, mission and procedures of the organisation, which can result in a sense of  "making a difference" .
    A: Yeah, I can’t agree with you more.
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