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Sales ReductionYour company is an international company which produces electron

游客2025-06-03  32
问题 Sales Reduction
Your company is an international company which produces electronic products. Your company’s sales have reduced recently and this situation has lasted for a period of time. You have been asked to submit your ideas on how to increase your company’s sales. Discuss, and decide together:
    What problems does the company have that led to such sales reduction?
    What can be done to increase the sales?
                                                    BEC Higher-PART THREE
选项
答案 Interviewer: Well, Candidate A and Candidate B, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have read the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card.
(30 seconds later)
Well, can you start your discussion now? I’m going to listen to you and then ask you to stop at the end of three minutes.
Candidate B: Well, I think several problems might lead to our company’s sales reduction. The electronic market becomes more mature and the competition is more drastic. Japanese manufactures, the U.S. and the German companies are really competitive which hurt our industries. Many electronic companies’ sales began to reduce. Such environmental impact may be one reason for our sales reduction.
Candidate A: En, I agree what your said. Since our company is internationalized and the global environment of business is so important that we show it as surrounding all other environmental influences. It affects all the. The number one global environmental change is the growth of international competition and the opening of free trade among nations.
Candidate B: Yes, in such a serious competition, keeping the sales increasing is not a very easy thing. I think high-quality goods are very important. Japanese manufacturers like Honda and Sony won much of the market for automobiles, videocassette recorders, TV sets, and other products by offering global consumers better-quality products than many other countries.
Candidate A: Better quality is, no doubt, a crucial problem for our sales. Meanwhile, I think another important problem we have is customer service. We don’t have very complete customer services system. We don’t keep in touch with our customers in time and ask for their feedbacks. So we don’t know whether our products are suitable and good for them.
Candidate B: That’s quite right. Since the first aspect of the definition of quality is meeting the requirements of our customers, both in side and outside the organization. If we don’t have very complete customer services system and don’t keep in touch with our customers, we really don’t know whether our products meet their requirements or not.
Candidate A: Right, so after finding those main problems, we should begin to think over what we should do next. I think we can analyze some advanced quality methods and skills which were adopted by many competitive companies. Since global consumers will fast become accustomed to such high quality products.
Candidate B: Good idea. And we should complete our customer services system. We can learn details about their preferences and construct their own files.
Candidate A: Right, it’s like a database. But we should make it easily accessed and easily manipulated by the staff.
Interviewer: Have you had any experience of such good customer services system?
Candidate B: Yes. I experienced such good services system in a small company rather than a big one. That company gave me a questionnaire to do when I first bought their products. They always send me some introductions to their new products according to my preferences and after I bought, they always phoned me to ask for feedback.
Candidate A: Me, too. I got very good services from a middle sized company and they always ask for the degree of my satisfaction and compensate any defects in time.
Interviewer: How important are such experiences to you?
Candidate A: Actually, it makes me like to buy their products very much. As long as they have the products I need, I always buy from that company.
Candidate B: I like to buy things from that company. Sometimes, when I need something, I phoned that company directly.
Interviewer: Thank you, Candidate A and Candidate B. That is the end of the speaking test.
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