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  3. You are responsible for planning the magazine advertising of your company’s new

You are responsible for planning the magazine advertising of your company’s new

游客2025-05-23  6
问题 You are responsible for planning the magazine advertising of your company’s new product, which is polish for cars. You have just received the letter below from the magazine that you are going to advertise with. You have also received a memo from your Marketing Manager about the advertising campaign.
Write a letter to Mr Ellwood at the magazine, telling him about the changes to the advertisement booking, and asking him or any other information that you require.
Write 120~140 words.
Do not include addresses.
Write on the separate answer paper provided.
Dear Ms Beddington,
Thank you for your advertisement booking, the details of which I confirm below.
Name of Company: Autocar Products
Name of Product: Supergloss
Details of Advert: 1/2—page black and white
Advert will Appear in: June, July and August issues of the magazine
Cost of Advert: $ 350 per issue (3 issues = $ 1050)
Discount: 5% for early booking
Total Cost: $997.50
We trust that this is satisfactory.
Yours sincerely,
                                Memo
To: Cathy Beddington
From: John Humphrey
Re: New Product Advertising
The Managing Director has approved an increase of budget on this campaign, so we can go for;
colour advert, six issues. Could you contact the magazine and get them to change this? Please
check the price and the possibility of a bigger discount.
Also tell them to get the product name right—Supergloss.
Thanks
选项
答案 Dear Mr. Ellwood,
    Thank you for your confirm letter. As far as the details of our advert booking are concerned, there are some points we would like to rearrange.
    To begin with, the name of our product is "Supagloss" not "Supergloss". Please remember to correct it.
    Then, we would like to increase our budget to strengthen the effect of this campaign, so the colour advert will be used instead of the black and white one. And we would like to prolong the 3 issues advert to 6 ones in the magazine.
    Since our total cost will increase and we are sure we can book as soon as we can, is it possible for you to give us a bigger discount?
    We expect that your rearrange all these and tell us a new price and the total cost ASAP.
    We look forward to having further cooperation with you.
                                                                  Yours sincerely,
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