2. 职称英语
  3. In this part of the test, the examiner reads out a scenario and gives you some p

In this part of the test, the examiner reads out a scenario and gives you some p

游客2025-05-17  0
问题 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the test promptly, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.
For two or three candidates
Scenario
I’m going to describe a situation.
The company you work for wants to design a publicity brochure. Talk together for about two minutes about some of the points the company should consider and decide which three ideas are be the most important.
Here are some ideas to help you.
Prompt material
Cover
Company’s information
Contact details
Cost
Quality
Follow-on questions
Do you think magazines for customers are a useful marketing tool?
Do you think the Internet will take the place of business magazines in the future?(Why?/Why not)
Is it always necessary to have a lot of pictures?(Why? / Why not?)
Shall the company consider the cost when designing brochures?(Why? / Why not?)
Do you think it necessary to use a professional designer?
选项
答案 Candidate A: When designing a publicity brochure, our purpose is to publicize our company and promote sales. So I think the first important thing is the cover. If the cover looks nice, it will attract more readers and impress them at the first sight. Do you think so?
Candidate B: Yes. That is what I thought. The cover is the expression of the company’s culture.
Candidate A: You are right. I will feel the same way with you. But the content of the brochure is also important. The brochure is to give information on company’s developments and our products to the consumers.
Candidate B: Exactly. The content is the real reason for attracting the readers. What else?
Candidate A: Of course. The contact details are also important. If some clients are interested in our company and want to contact us after reading our brochure, how can they contact without contact details?
Candidate B: I can not agree with you more.
Follow-on questions
Yes, they are. The customers will be informed of our company or even impressed when reading the magazines with our company’s information or advertisements. They are likely to be interested in our products and services.
No, I do not think so. Because there are still many people who like reading magazines instead of searching on the Internet.
Yes, I think it necessary to have a lot of pictures because readers will not feel tired of reading if the brochure is interspersed with colorful picture.
Yes, because designing brochures just like adverting on TV, the company should consider the cost and keep it to budget while considering its promotional effect.
Yes, I think so. Because professional designer can help you to design the brochure. He is able to make the brochure more appealing in appearance.
解析
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