首页
登录
职称英语
People in the mass advertising business and others who study American societ
People in the mass advertising business and others who study American societ
游客
2025-03-24
29
管理
问题
People in the mass advertising business and others who study American society have been very interested in the question: What does the American consumer like? Max Lerner, a well-known scholar who has studied American society, has said that American consumers are particularly fond of three things: comfort, cleanliness, and novelty.
Lerner believes that the American love of comfort perhaps goes back to the frontier experience, where life was tough and there were very few comforts. This experience may have created a strong desire in the pioneers and their children for goods that would make life more comfortable. Today, the American’s love of comfort is seen in the way they furnish their homes, design their cars, and travel. How Americans choose a new mattress for their bed is an example of the Americans love of comfort. Many Americans will go to a store where beds are set up, and they will lie down on several mattresses to see which one is the most comfortable.
Cleanliness is also highly valued by Americans. There is a strong emphasis on keeping all parts of the body clean, and Americans see lots of TV commercials for soap, shampoo, deodorants, and mouthwash: Perhaps the Puritan (清教徒的) heritage has played some role in the desire for cleanliness. The Puritans, a strict Protestant (新教的) church group who were among the first settlers of America, stressed the need to cleanse the body of dirt and of all evil tendencies, such as sexual desire. The saying "Cleanliness is next to Godliness" reflects the belief of most Americans that it is important to keep not only their bodies, but also their clothes, their houses, their cars, and even their pets clean and smelling good. Indeed, many Americans are offended by anyone who does not follow their accepted standards of cleanliness.
Along with cleanliness and comfort, Americans love having things that are new and different. Perhaps this love of novelty comes from their pride in their inventiveness. American have always been interested in inventing new products and improving old ones. They like to see changes in cars, clothing, and products for the home. Advertisements encourage people to get rid of old products and try new ones, whether the old ones still work or not. And if they cannot afford to buy something now, advertisers encourage consumers to charge it on a credit card. "Buy now— pay later. " [br] When buying a chair, most Americans would be more concerned about ______.
选项
A、its beauty
B、its price
C、its quality
D、its comfort
答案
D
解析
细节题。第二段讲到,美国人喜欢舒适,这体现在他们购买床垫时主要注重它的舒适性,因此可想而知,他们购买椅子也会如此,故D为正确答案。
转载请注明原文地址:https://www.tihaiku.com/zcyy/4011436.html
相关试题推荐
BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwi
BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwi
Peopletodayspenda______portionoftheirtimeconferringontheproperwayt
LouisBrailledesignedaformofcommunicationenablingpeopleto______andpre
Socialchangeismorelikelytooccurinsocietieswherethereisamixture
Socialchangeismorelikelytooccurinsocietieswherethereisamixture
Socialchangeismorelikelytooccurinsocietieswherethereisamixture
Theagency,______tosetandenforcehealthstandardforAmericanworkers,has
OurculturehascausedmostAmericanstoassumenotonlythatourlanguagei
OurculturehascausedmostAmericanstoassumenotonlythatourlanguagei
随机试题
A、becauseitmakesyoufailB、becauseitforcesyoutofaceitC、becauseitgive
加色混合是______的混合。
采用租赁方式引进飞机的局限性表现为()。A.经营租赁难以作为一种长期利用飞机
下列不是监理人进度控制的权限为( )。A.发布开工令 B.指示承包人提交赶工
在计算机技术高度发达的今天,我们可以借助计算机完成许多工作,但正是因为对计算机的
石方路堑的开挖宜采用()。A.光面爆破 B.预裂爆破 C.微差爆破
以下有关新生儿败血症的临床表现,错误的是A:产后感染最多见,发生在生后3天内
"压疮的发生率"属于A.前馈控制 B.结果控制 C.过程控制 D.反馈控制
某班学生做完早操回到教室,忽然有人发出“哎哟”的叫声,老师发现原来有人在班干部的
评估信度的方法主要包括()。多选A.重测信度 B.内部一致性信度 C.
最新回复
(
0
)