2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  37
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C10】
选项 A、go for
B、go about
C、go through
D、go with
答案 B
解析 词汇题。固定搭配词组的词义辨析。goabout“着手做，从事”，如：He finished thisbook，and very soon went about a new one．他写完这本书，很快就开始着手写新的一本。go for“爱好，喜欢”，如：I really go forjazz．我十分喜欢爵士乐。go through“仔细检查”，如：The professor went through thestudents’papers．教授仔细检查了学生的论文。go with“与……一致，与……相配”，如：The color of this dress goes beautifullywith your complexion．这条裙子的颜色与你的肤色很相称。本句说先找出消费者的所好，然后生产出这种产品，因此，go about(开始做这件事情)符合题意，为正确答案，而其他三项均不符题意。
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