2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  61
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C7】
选项 A、except
B、except for
C、instead of
D、besides
答案 C
解析 篇章题。上下文理解题。空格后面的内容尤其是is easiest to produce(最容易生产)明显与市场营销概念冲突，但与“一般销售”的特点却相合，而后半句指出根据市场营销的要求“生产者和经营者首先”做什么，可以推出作者在否定前面的内容，肯定后面的做法。instead of“不是……而是”，表示对前者的否定，对后者的肯定，如：Instead of working for a big company，she became a free—lancer．她没有为大公司打工，而是做了一名自由撰稿人。由此可见，in-stead of正合题意，因此，为正确答案。besides“除此之外，还……”，besides后面所跟的内容是被包括在内的，如：Besides somebooks，he gave me some pocket money．除了书以外，他还给了我一些零用钱。也就是说他既给了我书，又给了我零用钱。显然，此处不合题意。except“除……之外”，表例外的情况，如：Everyone went exceptme．除我之外大家都去了。except for“除……之外，除去，撇开”，如：The table isin good condition except for this leg．除了这条腿以外，这张桌子还是很好的。从以上分析可看出except和except for均不合题意。
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