首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-02-02
6
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] The word "provincial" (Line 2, Para. 3) most probably means "_____".
选项
A、limited in outlook
B、like people from the provinces
C、rigid in thinking
D、interested in world financial affairs
答案
A
解析
词义理解题。provincial是province"省;区域;范围"的派生词,可见它与“区域性的、一定范围的”的意思有关。文中提到美国人相当provincial,更关心的是本地的事情,因此provincial的意思与A最为接近。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3414645.html
相关试题推荐
[originaltext]Acommunitytheatreisanimportantpartofalmosteverycity
[originaltext]Acommunitytheatreisanimportantpartofalmosteverycity
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
随机试题
WhichAttributesofaFoodProductareMostImportanttoConsumersA)Th
当代国际储备的显著特点是()A.国际储备外汇化 B.结构管理标准化 C.外
隧道风速风向检测器的风向测量精度不应该超过()。A.±3° B.±5° C.
下列哪项不属于医学伦理原则A.不伤害原则 B.公正原则 C.有利原则 D.
下面是人教版义务教育数学教科书七年级上册的内容,据此回答下列问题。 两辆汽车从
中性粒细胞比例不增多的情况是A.脾功能亢进 B.败血症 C.女性月经期 D
1995-90.柴胡在四逆散中的配伍意义是A.疏散透表B.解肌清热C.疏肝解
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
固定义齿修复中,基牙倾斜角度较大时,可采用以下设计获得共同就位道,除外A.改良3
安全生产许可证颁发管理机关或者其上级行政机关可以撤销已经颁发的安全生产许可证的情
最新回复
(
0
)