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People are surrounded by advertising and there is an increasing effect on ou

游客2024-01-09  53
问题     People are surrounded by advertising and there is an increasing effect on our lives. Do you think the positive effects outweigh the negative effects? (2015-12-05)
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答案     Advertising is all around us. We are bombarded with it on television, mobile phones, roadside displays, magazine and newspapers, and nearly every product we buy. The advertisers assume it will affect us.
    Advertising is important. It enables the producer to tell potential customers what their product is and how it could be useful. One of the most important issues is that advertising must be controlled. It has to be legal, decent and honest; there must also be procedures in place to challenge, and if necessary, take action against unlawful, indecent or dishonest claims. Consumer groups also challenge claims made by testing products independently.
    It is important for consumers to understand the nature of advertising and the methods used to persuade people to buy. If they can do this, they can approach the advertisements in a thoughtful and discerning way to decide if they want to buy the products or not.
    One of the most serious questions is over children’s toys and clothing. Children see certain toys advertised and feel that they must have whatever it is in order to be accepted by their peers. They have to be made to realise what pressure is being applied and how to resist it. It is difficult. Parents are often able to afford such things and want to give their children gifts in lieu of the time they cannot give them, so they succumb to pressure. Clothing too, for example expensive brands and football shirts, is a source of must-have purchases.
    Whether or not the positive outweighs the negative depends entirely on the individual. If someone can make use of advertising to choose household gadgets, cars, clothing, toys.... The list is endless, it is entirely beneficial.
    On the other hand, if someone is persuaded to spend more than they can afford, so getting into debt, or if people are ostracised for not having the latest must-have clothes or gadgets, then advertising is having an undesirable, negative effect. Most people, it seems, avoid this, so generally the positive does outweigh the negative.
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