首页
登录
职称英语
Some consumer researchers distinguish (1) "rational" motives and "emotional"
Some consumer researchers distinguish (1) "rational" motives and "emotional"
游客
2023-12-27
10
管理
问题
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests. [br]
选项
答案
from
解析
结构搭配。 not部分和后面的but from是平行结构。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3310789.html
相关试题推荐
教育能终止贫困和疾病的世代循环,提供可持续发展的基础。Educationendsgenerationalcyclesofpovertyanddis
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
Tomorroweveningabout20millionAmericanswillbeshown,ontheirtelevisio
Thereisnobettersymbolofthebenefitsofglobalizationthanthecontaine
通常企业在信息化建设时需要投入大量的资金,成本支出项目多且数额大。在企业信息化建
A.POX染色B.PAS染色C.NAP染色D.α-NAE染色加NaF抑制试验E.
A. B. C. D.
某商业综合体,地下3层,地上22层,总建筑面积为220000m3。包括商业用裙房
社会工作者开展小组活动的过程中,在(),其主要任务是协助组员彼此认识以消除陌生
该患者应诊断为A.慢性牙周炎(轻度) B.慢性牙周炎(中度) C
业主进行工程建设花费的全部固定资产投资称为()。A.建筑安装产品价格 B.
房地产开发项目的成本利润率是( )的比率。A.年利润总额与项目总投资 B.年
最新回复
(
0
)