首页
登录
职称英语
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
游客
2023-12-28
8
管理
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests. [br] 【C21】
选项
答案
on
解析
固定用法emphasis on/upon强调、注重。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3311732.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
【B1】[br]【B17】A、productsB、outputC、proceedingD、processA动词辨义题[考频:38]。用排除法选出A)
商品质量市场监督抽查的对象是()A.可能危及人体健康,人身、财产安全的产品
单相自动重合闸中的选相元件应满足选择性,下列不属于其具体要求的是()。A.发生
网红书店的出现,既是抗衡纸媒每况愈下、与线上书店价格战力有不逮的突围,也证明了其
正常肝内血管多普勒血流频谱表述,不正确的是A.肝静脉为离肝血流,频谱不受心脏搏动
(2017年)某建筑企业为增值税一般纳税人,位于A市市区,2019年6月发生如下
下列哪项不是核心家庭的特征A.结构简单 B.规模小 C.相对容易达成一致意见
某甲是间歇性精神病人。某日,某甲喝醉了酒,把某酒店老板打成重伤,在群众抓捕他时,
从中国传统法文化的角度,解释下面这段文字的真实含义。 “本其事而原其志。志善而
(二)一家天津注册的技术先进型服务企业,2014年支付合理的工资薪金总额300万
最新回复
(
0
)