首页
登录
职称英语
Advertising in particular relies on targeting specific groups ofreaders, an
Advertising in particular relies on targeting specific groups ofreaders, an
游客
2023-12-03
10
管理
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader. [br] 【S9】
选项
答案
in(draw后面的in)一on
解析
draw on意为“利用;依赖”。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3240706.html
相关试题推荐
Asimplifiedformofspeechdevelopedasamediumoftradebetweengroupsofpeo
Thetypeoflanguagewhichisselectedasappropriatetoaparticulartypeofsi
WhichofthefollowingisNOTthechangeinthemeaningofwords?A、Specification
ThefightingbetweenarmygroupsandrebelsinCongo[br][originaltext]Arm
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
Manypeoplebelievethattheywillbehappyoncetheyachievesomespecific
随机试题
In1963,civilrightsdemonstrationsintheU.S.southturnedviolent.Presi
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
[originaltext]Theagriculturalrevolutioninthe19thcenturyinvolvedtwo
某水运工程A标承包人,共进场同一厂家、同一规格型号的SNG250-6短纤针刺非织
患者,男,5岁,前牙反,后牙近中错,反覆深,反覆盖小,牙齿无松动,.牙列整齐,不
以下对于交接验收时接地网接地阻抗测试时间选取描述正确的是():(A)架空地线(普
哥伦比亚大学的心理学教授罗伯特海尔曾经做过实验,喜欢虐待、生性残忍的人在辨识富
( )力图使本企业的薪酬成本接近产品竞争对手的薪酬成本,同时使本企业吸纳员工的
下列()不是流动性偏好理论的基本观点。 A.利率期限结构取决于短期资金市场供
拔上颌第三磨牙时,牙挺的支点应置于A:远中牙槽嵴 B:近中牙槽嵴 C:第二、
最新回复
(
0
)