首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-09-17
11
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
Which state took the lead in guarding inaccurate environmental claims?
转载请注明原文地址:https://www.tihaiku.com/zcyy/3021982.html
相关试题推荐
Atwhattimeofdaydidthefirestart?Intheearly______.[originaltext]No
[originaltext]W:Hello,AirChinaWhatcanIdoforyou,Sir?M:CanIbookat
[originaltext]W:Hello,AirChinaWhatcanIdoforyou,Sir?M:CanIbookat
[originaltext]W:Hi,Jack.Howwasyourweekend?M:Fine,[6]Iwentbacktomy
[originaltext]W:Hi,Jack.Howwasyourweekend?M:Fine,[6]Iwentbacktomy
[originaltext]M:I’dliketoseeyourmanager.W:Sorry,hewon’tbebackfrom
[originaltext]M:I’dliketoseeyourmanager.W:Sorry,hewon’tbebackfrom
Whatproductdoesthecompanyproduce?_______.[br][originaltext]Goodmor
Whatproductdoesthecompanyproduce?_______.[br][originaltext]Goodmor
Whatproductdoesthecompanyproduce?_______.[br][originaltext]Goodmor
随机试题
TheUniversityLibraryisoneofthelargest【B1】______librariesinthecou
ThenationalanthemoftheUnitedStatesis______.A、TheStar-SpangledBannerB
患儿,女,6岁。残冠,探无反应,叩(±),唇侧牙龈瘘道,松动Ⅱ°,X线片示发育正
下列哪项是支气管哮喘病人的每天需水量A.>1000ml B.>1500ml
进入室内SF6开关设备区,需先通风15分钟,并检测室内氧气密度正常(大于18%)
按测验的功用分类可分为学绩测验、能力测验、()。A.人格测验 B.个别测验
①一直以来,提起“共享经济”,人们的脑海中便会浮现出物美价廉、方便快捷等一系列美
如果某国内商业银行的贷款情况为:正常类贷款50亿元,关注类贷款10亿元,次级类贷
D提示本题为交换二重积分的积分顺序题目。将先对y积分,后对x积分,换成先x后y积分。
下列浆砌挡土墙实测项目中属于关键项目的是()。A.砂浆强度 B.平面位置
最新回复
(
0
)