首页
登录
职称英语
[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
游客
2023-09-05
48
管理
问题
Suppose someone invented a gift card so versatile (多功能的) that it could be used almost anywhere to buy almost anything. This gift card would be good forever and would be accepted in many foreign countries. (33)You could bend it in half—or even leave it in the pocket of your trunks (男士游泳裤) when you went for a swim and it would still work fine. Wait a minute. Somebody already invented that go-anywhere gift card. It’s called cash. Cash has huge advantages over gift cards. (34)There’s been a big trouble about gift-card fees, so Congress eventually stepped in to limit them. And a sizable chunk of gift-card value—estimates range between 5% and 10%—never gets fully used. These aren’t issues that come with cash. So why have gift cards grown in popularity when we already have something better sitting in our wallets? (35)The answer is a combination of consumer psychology and opportunistic retailers and card issuers. Consumers see giving cash as silly, and retailers have taken advantage of that to push gift cards. Most store cards don’t have fees anymore. They have a different problem. You’re committed to use the card at a designated store. And a new National Retail Federation survey finds that shoppers expect to spend a bit less on holiday gift cards this year.
33. What will happen if the multi-function "gift card" falls into water?
34. What’s the reason for Congress interfering in gift-card issue?
35. Why are the gift cards so popular among consumers?
选项
A、Because they have overwhelming advantages.
B、Because they are sold in very low prices.
C、Because they are the symbol of people’s status.
D、Because they meet customers’ psychological needs.
答案
D
解析
目的原因题。短文中提到购物卡流行是因为混合了消费者心理学以及零售商和发卡机构的机会主义思想。消费者认为现金是拿不出手的馈赠之物,零售商才借此机会推销购物卡。由此可知,购物卡在消费者中流行是因为其满足了消费者的心理需要。
转载请注明原文地址:https://www.tihaiku.com/zcyy/2986666.html
相关试题推荐
[originaltext]W:Cometomyhouseifyoucanbetherebefore11o’clock,Mike.
[originaltext]W:Cometomyhouseifyoucanbetherebefore11o’clock,Mike.
[originaltext]Thereisapopularbeliefamongparentsthatschoolsareno
[originaltext]Thereisapopularbeliefamongparentsthatschoolsareno
[originaltext]Letchildrenlearntojudgetheirownwork.Achildlearning
[originaltext]Letchildrenlearntojudgetheirownwork.Achildlearning
[originaltext]Stressisaverynormalpartoflife.Mostpeoplefeelstress
[originaltext]M:Areyougoingtothedemonstrationtohelpstopthespreadof
[originaltext]M:Areyougoingtothedemonstrationtohelpstopthespreadof
[originaltext]M:Areyougoingtothedemonstrationtohelpstopthespreadof
随机试题
[img]2012q1/ct_eirm_eirread_0037_20121[/img][br]side-effects
(1)Theuseofnitrousoxide,orlaughinggasduringchildbirthfelloutoff
OnSaturday,BexarCountyDigitalLibrary—a$2.4million,4,000-square-foot
一个消费者月汽油消费为1000元,假设现在汽油价格上涨了一倍,但其他商品价格没
患者男性,46岁。在连续硬膜外阻滞下行胆囊切除术,麻醉效果好,ECG示心率70次
利用影像资料更新1∶10000地形图数据时,影像的地面分辨率不得低于( )。A
患儿,男,4岁。患有特发性血小板减少性紫癜,近期出现不爱活动、毛发干枯、发育迟缓
小区外一圈小路正好围成了一个长为320米、宽为240米的长方形。小陈从长方形的宽
质量检验的主要形式包括()。 A.查验原始质量凭证B.质量管理体系认证
土鳖虫的别名有A.?虫 B.地鳖 C.地鳖虫 D.金边地鳖 E.东方地鳖
最新回复
(
0
)