中国每年都要为庆祝农历新年举办电视联欢晚会,其中,最具代表性的当属央视春晚(Spring Festival Gala)。1983年开始推出的央视春晚可谓

游客2023-06-19  8

问题     中国每年都要为庆祝农历新年举办电视联欢晚会,其中,最具代表性的当属央视春晚(Spring Festival Gala)。1983年开始推出的央视春晚可谓中国版的“超级碗”(Super Bowl)。由于观者甚众,春晚为央视带来了创纪录的广告收入。然而近些年来。央视春晚魅力渐失。其中一个重要原因是,地方卫视(satellite TV station)纷纷推出了自己的春节晚会,其内容时尚,并请了大牌明星,吸引了大量的观众。

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答案     Every year, TV gala shows are held in China to celebrate the Lunar New Year, among which the most representative one is the CCTV Spring Festival Gala. Launched in 1983, the CCTV Spring Festival Gala can be regarded as a Chinese version of the Super Bowl, bringing in record-breaking advertising revenue due to a large audience. However, in recent years, the CCTV Spring Festival Gala has been losing its charm. One important reason is that many regional satellite TV stations have launched their own galas. With fashionable content and super stars, they attracted a significant number of viewers.

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