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  3. 资料：What attracts customers? Obviously th

资料：What attracts customers? Obviously th

题库2022-08-02  79
问题 资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the  steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.You probably find a logo of a big company____.A.on the letterheads and packagesB.in the social media platformC.advertisements on TVD.All of above
选项 A.on the letterheads and packages
B.in the social media platform
C.advertisements on TV
D.All of above
答案 D
解析 本题考查细节理解。
【关键词】find a logo of a big company
【主题句】倒数第2段Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.商标在信头、包装、小册子以及产品本身都有使用。它们也可能作为广告活动的一部分出现在报纸或电视上。
【解析】题目意为“你可能在____看到商标？” 选项A意为“在信头和包装上”；选项B意为“在社交媒体平台”；选项C意为“电视上的广告中”；选项D意为“以上全部”。根据主题句，选项A、B、C均有涉及，所以选项D符合题意。
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