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  3. October 1Mr. Nicholas PoulosPresidentPoulos Manufacturing Company8 Ypsilan S

October 1Mr. Nicholas PoulosPresidentPoulos Manufacturing Company8 Ypsilan S

游客2025-06-15  15
问题 October 1
Mr. Nicholas Poulos
President
Poulos Manufacturing Company
8 Ypsilan Street, GR-10675,
Kolonaki, Athens, Greece
Dear Mr. Poulos,
Here are the sales figures that you asked for.
Product: S-7 Engine (in thousands of units)

The reason that the sales figures for Sweden are lower than those for Finland, Norway and Germany is our company has launched extensive advertising campaigns in Finland, Norway and Germany, but not in Sweden. Next year we will launch an extensive advertising campaign in Sweden. However, the situation is Sweden is more complicated than the situations of the aforementioned countries because of extremely strict advertising regulations in that country.
To be honest, I don’t think we should expect the same kind of success in Sweden that we’ve seen in the other countries.
Cordially,
Patricia Porter
Patricia Porter, Sales Manager
                           FAX TRANSMISSION
TO: Patricia Porter
FROM: Nicholas Poulos
DATE: October 11
RE: Sales Figures
I understand your concern about the situation in Sweden. Needless to say, I’m disappointed with the sales figures in Sweden. One marketing researcher at our company has tried to persuade me to stop conducting business in Sweden because of the difficulties created by strict advertising regulations.
While I admit that there are problems, I don’t agree that they cannot be solved. I’ve reviewed various new proposals for increasing sales in Sweden, and feel that we should do a feasibility study before adopting them. [br] What is Ms. Porter’s prediction about the extensive advertising campaign in Sweden?
选项 A、She thinks price tends to dominate all other considerations.
B、She will do her best to get the campaign off the ground.
C、She demands that regulations on imports be eased.
D、She does not feel that the plan for the campaign is promising.
答案 D
解析 (第一篇文章)波特先生说，“我认为我们不能期待在瑞典取得和其他国家同样的成功。(I don’t think we shoule expect the same kind of success in Sweden that we’ve seen in the other countries．)”根据这句话可知，他对在瑞典的广告宣传持悲观态度。
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