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  3. E-CommerceThe Retail Company you work for is investigating ways of increasing m

E-CommerceThe Retail Company you work for is investigating ways of increasing m

游客2025-06-03  19
问题 E-Commerce
The Retail Company you work for is investigating ways of increasing market share, including a plan to make use of the Internet. You are members of a group, which has been asked to consider the proposal.
Discuss, and decide together: [br] Do you think e-commerce is equally suitable for small and large businesses? (Why? / Why not?)
选项
答案 Suggested answers:
   Candidate A: Yes, e-commerce is equally suitable for small and large businesses: I would like to take issue with the widespread notion that the Internet will usher in an era of“disintermediation”, in which producers of goods and services bypass wholesalers and retailers to connect directly with their customers.
   Candidate B: Business is undergoing precisely the opposite phenomenon—what we call hypermediation. Transactions over the Web routinely involve all sorts of intermediaries. It is these middlemen that are positioned to capture most of the profits.
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