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  3. You are Marketing Manager for a Shanghai beer company. You have been asked to wr

You are Marketing Manager for a Shanghai beer company. You have been asked to wr

游客2025-05-31  29
问题 You are Marketing Manager for a Shanghai beer company. You have been asked to write a short report about the first four largest market share makers in Shanghai.
Look at the bar chart below on which you have just collected some figures in Jan. 2004.
Using your notes, write a short report to summarize the information below and give some reasons for the situation.
Write 120-140 words.
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答案     This chart shows the current beer market share of sales income in Jan. 2004 in Shanghai. We can see that Suntory Company outnumbers other companies as the leading brand with 36% of the market share. We have discovered that the Suntory Company has got not only a good quality control system with high productivity, but also an effective network of distributions in Shanghai market. Budweiser follows the Suntory. which got 28. 1% in the market share, and it is far ahead of the third company—Qingdao. Though Qingdao beer is popular in the northern part of the country, it does not appeal very much to the people in the south. It only obtained 12. 4% of market share in Shanghai during Jan, 2004. Reeb Company ranked the fourth with similar figure to the third, Qingdao; Reeb earned 11. 5% of market share of sales income.
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