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  3. Answer one of the questions 2,3, or 4 below. Question 2 A foreign business ass

Answer one of the questions 2,3, or 4 below. Question 2 A foreign business ass

游客2025-05-31  5
问题 Answer one of the questions 2,3, or 4 below.
Question 2
A foreign business associate is visiting your company for three days. You have been asked to organize the visit and plan appropriate entertainment.
Write a letter to the visitor outlining a timetable for the visit and describing the activities you have planned.
Write 200-250 words on your Answer Sheet.
Question 3
The Marketing Manager in your company is looking for a suitable medium for advertising a new product . You have been asked to make a survey in advertising through newspaper and television and to prepare a report on the suitability of the media.
Write your report for the Marketing Manager:
describing each medium;
assessing the positive and negative aspects of each medium ;
making a recommendation as to the suitability for your product.
Write 200 — 250 words on the separate answer paper provided.
Question 4
The supermarket you work for is considering installing a TV system in its departments to give customers information on products and services while they shop. You have seen an advertisement for a company which provides this type of system.
Write a letter to the Manager of the company, Mr. Goodson:
give details of your supermarket;
what information you want customers to see:
the number of TV screens you want to install;
when you want to have it done and why.
Write 200 — 250 words on the separate answer paper provided.
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答案 Question 2
Dear Richard,
    Further to our discussion of 6 April, I’m writing to describe the scheduled programme during your visit to our company (12-15 April). I’ll be waiting at the airport for your flight on Tuesday morning. Assuming the airliner arrives on time, I’ll take you right to your hotel so that you can take a rest and freshen up. As Mr. Cooper wishes to see you before the meeting, a private talk has been arranged. We’ll then travel to the company site for the meeting which is set to run from 15: 30 to 17 : 00. After such a busy day, I suggest a complete relaxation at a nearby entertainment centre. Wednesday’s meeting is due to start at 10:00. A limousine has been arranged to pick you up at the hotel at 9:40. Since the meeting lasts for a whole day, our company will provide a working lunch. After work you’ll have some free time at your disposal before attending a welcome banquet held at The Sheraton Hotel at 19:00.
    Your name has been entered for the Tennis Tournament (9 : 30 on Thursday morning). Mr. Cooper will collect you from your hotel at 9:00. After the competition there is a cocktail party with some important local government officials at 12:30.
    A sedan will pick you up from your hotel at 9:50 on Friday morning to take you to the airport in time for your 11 :50 return flight. I look forward to seeing you on the 12th. In the meantime, please do not hesitate to call me at 010 8225 3922 if you have any questions.
    Yours sincerely
    Alice Young
    Personal Assistant to Mr. Cooper
Question 3
Mr. Manager,
    Recently, I made a thorough survey on advertising through newspaper and television in order to find out their respective advantages and disadvantages. The result is as follows.
    Among the four traditional media, newspaper is undoubtedly the one with the largest circulation, most popularity and biggest influence. And newspaper advertising has the following advantages. First, it has a very large amount of information. Since newspaper communicates information mainly through words, thus it can describe products very clearly. Third, as newspaper is very convenient to carry along, readers can keep them for quite a long time and reread them at any time they like. Moreover, advertising through newspaper is the cheapest way of advertising, which can save a lot of money than advertising through other media.
    However, newspaper advertising has also its own disadvantages. To begin with, newspaper usually has a very large content containing lots of things, which may distract readers’s attention from as magazine, which may discourage reader from reading it.
    The most obvious advantages of TV advertising are as follows. First, TV ads are designed through sounds and pictures, which may leave the audience a very deep impression. Thus, TV advertising has a very strong effectiveness. Second, TV advertising has a very fast spreading speed, free from temporal and special constraints.
    The disadvantages of TV advertising are as follows. First, the amount of information is very small for ads on TV are fleeting. Second, it is heavily constrained by the audience rating. Last but not the least, TV advertising is extremely expensive.
    As far as I am concerned, newspaper advertising is more suitable for our products at present, for our company now is at its developing stage and the budget for advertising is limited. Newspaper advertising can do the job well for our products, at the same time it can save much money for our company.
                                                                    Yours Truely
                                                                        Rock
                                                                    Jan 5th, 2010
Question 4
Dear Mr. Goodson,
    I was wondering if you could considering installing a TV system for our supermarket. Due to excellent leadership and our outstanding service, our supermarket has grown bigger in scale, and it enjoys a very good reputation in our city. However, we also have a problem: there are more and more customers at weekend and we can hardly meet the needs of every client.
    There is no stop to improve our service and draw more customers for us. Recently, I hap-pened to read such an advertisement for a company which provides a TV system. If such a TV system is installed in our department, it would be much easier for customers to get new information on products and service while they are shopping. They would like to give us a cut in price if we could buy four TV screens which will be placed on the pillar in the middle section of the shop. Only this can we make sure that every customer from every corner can get the information they want through the TV screens.
    The next month is Christmas. If we can have the system installed by the end of this month, the corresponding period of sale might be much higher than that of last year.
    I am looking forward to your reply.
    Best wishes for you.
                                                                Yours Sincerely
                                                                    Susie
                                                            November 12th, 2009
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