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•You are working for a market research consulting company in Shanghai. You have
•You are working for a market research consulting company in Shanghai. You have
游客
2025-05-31
25
管理
问题
•You are working for a market research consulting company in Shanghai. You have been asked to write a short report about the beer market share of Sales volume in Shanghai.
•Look at the chart about the sales volumes in Jan. 2004.
•Using the information from the chart, write a short report describing the market shares of beer sales volume of these companies.
•Write 120-140 words on the separate answer paper provided.
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答案
The chart shows that the competition in the beer market is quite severe because there are too many rivals in beer industry. The latest statistic shows that Shanghai Suntory Beer Co. Ltd. dominates Shanghai Deer market with its 40. 7 per cent of the whole market share. While Budweiser from Wuhan comes next with its 22.3 per cent, and Reed with its 15.2 per cent ranks the third largest market share maker. However, Qingdao is very close to Reeb, which is only 1.2 percent less than Reeb.
The other companies are Asahi, Heineken and Tiger with 2.8, 1.2 and 0.8 percent of market shares respectively. Even if we put their sales volume all together, the total is only 4.8 percent. It is still far behind the first four largest market share makers.
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