2. 职称英语
  3. Read the article below about pricing policies. Choose the correct word to

Read the article below about pricing policies. Choose the correct word to

游客2025-05-27  5
问题    Read the article below about pricing policies.
   Choose the correct word to fill each gap from A, B, C or D on the opposite page.
   For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.
   There is an example at the beginning (0).
                     Pricing policies
Whenever a product or service is made (0)______for sale, one of the most important 【C1】______to be made is the one related to the price to be charged. To have no coherent policy 【C2】______price - merely to ’think of a number’ - is to 【C3】______trouble.
The basic point as far as pricing is 【C4】______is to answer the question, ’【C5】______what level should we pitch our prices?’ A relatively high price (in comparison to the competition) 【C6】______that the product has something special about it not found in the other products. In other words, the customer is expected to pay a 【C7】______for the extra-special qualities to be found in the product. This also applies to services like any form of maintenance or repair work. Unfortunately, it is a well-established economic law that the higher the price, the lower the 【C8】______sold. Nonetheless, both ends of the market can be equally profitable.
The question of discounts is important too. Some organisations offer discounts out of 【C9】______, while others never give any kind of discount. A ’quantity discount’ can attract customers: the more they buy, the lower the unit price. ’Prompt-payment discounts’ are another 【C10】______to the customer (usually retailers), whereby if payment is made quickly (say, within ten days), the amount payable is less than it would normally be.
Example:
A available B convenient C appointed D obtainable
[br] 【C3】
选项 A、appeal
B、welcome
C、request
D、invite
答案 D
解析
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