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  3. Development StrategyYour company has decided to expand its business in differen

Development StrategyYour company has decided to expand its business in differen

游客2025-05-26  29
问题 Development Strategy
Your company has decided to expand its business in different regions. You have been asked to make some analysis about that. Discuss the situation together, and decide:
- which regions have the greatest potential in your country
- what aspects you should pay attention to for each region.
选项
答案 A: Our company is doing a great job in recent years and the market is also booming nowadays, so managers of the high level are considering expanding our business to other regions in China.
B: I think it’s really a good time to explore new market, but before we start, we should make some comprehensive analysis and then decide which regions deserve us taking risks.
A: Sure. But as the third largest country in the world, there are many regions left untouched for us. Could you recommend some of the most promising regions?
B: Well, the western region developing campaign has launched for a period of time, and the economy is becoming ever prosperous there, so it can be our first choice. Then the central part of China has the largest population, so it can also be a huge market for us. Finally we cannot neglect the northeast part, for the economic situation is getting much better there, so it is also reasonable to reoccupy this market.
A: You have some very good points. Then can you think of some features of these regions which we should pay attention to before entering markets there?
B: First we should take note of the special tastes of the minority groups in the West, for they may have more diversified tastes compared with other regions of China. Then we must notice the rather low buying power of the central part, because most of customers are peasants. Finally the extreme cold weather in the northeast also calls for our attention.
A: Right, that means we should do some extra work in package and storage to avoid unnecessary damages.
B: I am sure that we can expect good performances in the new market as long as we take everything into consideration.
解析     本次讨论的任务是决定公司在哪个地区有发展潜力以及每个地区都该注意什么。根据要求决定的要点1“在国内哪些地区最有发展潜力”，我们可以考虑以下三个地区：西部(the western region)、中部(the central part)和东北部(the northeast part)展开讨论。根据要求决定的要点2“每个地区都要注意什么”。结合前面讨论的地区，可以分别针对以下注意事项来讨论：少数民族特殊口味(minority groups’special tastes)；低购买力(low buying power)；极端气候(extreme weathercondition)。
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