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  3. In this part of the test, you are given a discussion topic. You have 30 seco

In this part of the test, you are given a discussion topic. You have 30 seco

游客2025-05-26  23
问题     In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.
For two candidates
An Advertising Campaign
    The company you work for is a sports wear manufacturer and it’s going to start a new advertising campaign.
    You have been asked to offer some advice on it.
    Discuss the situation together and decide:
    • how to choose the advertising agency
    • who are the target customers.
For three candidates
An Advertising Campaign
    The company you work for is a sports wear manufacturer and it’s going to start a new advertising campaign.
    You have been asked to offer some advice on it.
    Discuss the situation together and decide:
    • how to choose the advertising agency
    • who are the target customers
    • how to control advertising costs.
选项
答案 A: I am honored to have this opportunity to work with you two. As is informed to us, our company is going to start a new advertising campaign. There are three topics to be discussed on the agenda. Now, let’s begin with the first one, that is, how to choose the advertising agency.
B: Choosing advertising agency is so important to the success of our promotion. I suggest that we have a public bidding. Firstly, we put a notice for bid online. The agencies that want to win the bid may contact us soon and present their design.
C: Good idea. Bid is necessary. We’d better choose a big agency this time. You know, our sales amount was not good last year, and the ad must be responsible. The design made by that small advertising agency was not popular among customers.
A: Yes. Novel design is important and advertising production is crucial as well. The big agencies are more capable of producing high-quality ads. Shall we move to the next subject? Who are the target customers?
B: Of course, young people like our sports wears, so we make ads and posters aiming at teenagers and twenty something.
C: Many middle-aged people like sports wear too. We’d better set our target customers more widely. Now let’s talk about how to control advertising costs.
A: The board of directors has decided to spend 200,000 pounds on the new advertising campaign and we must make good use of this amount of money. The marketing department should make a detailed expense list to the general manager.
B: I think we need choose an advertising agency first and ask it to list the cost. Then the marketing department makes a budget based on it.
C: I agree with you. What’s more, the accounting department should monitor expenses carefully. We need keep the previous experience of controlling costs and ask our staff to offer more useful suggestions.
解析
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