•You will hear five short recordings. Five people are talking about their experi

F: I wanted my company’s name to be memorable. I decided it had to be only two syllables so that people wouldn’t forget it or misspell it. ’Moonpig’ is a good choice. Control of a domain name was very important for us. Moonpig is completely a unique word. The only references to it on Google are links to our website. I also employed a trademark attorney, and Moonpig is now a trade mark in the UK and the US.

M: No matter how good your online shop is, if you don’t update it, people don’t come back. So we’ve worked hard to ensure the website has a fresh look. Changing photos and text design are simple ways to update the look. We also post the latest version of our newsletter on the site so there’s something new to read. Besides, we’ve registered the website on several search engines,which in turn is generating lots of enquiries.