A．Avoid employees’ resistance when giving a feedback. B．Employees’ fear

Man: Let’s consider why courage is necessary to overcome our refuctance to conduct such a fundamental business interaction. There’s the fear of hurting employee’s feelings or being perceived as mean. There’s the awareness of what it’s like to be on the receiving end of a poorly delivered performance review. And since the toughest feedback usually touches on deeply ingrained behaviours and personality traits, there’s a fear of the intimacy required when offering observations that hit so close to home.