You will hear five short recordings. For each recording, decide what is

Thirteen
The Greenfood Farm will follow three keys that will be conducive to its leading position in agricultural markets.
The first is the implementation of strict quality controls, which is suggested as the priority to the other two.
The second key is the maximization of the efficiency of the production by adopting new technologies, which can bring a competitive advantage in the long run.
The third one is the identification of several niche markets and marketing strategies which ultimately determines the prosperity and success of the farm.
Fourteen
The suggestions to help Cats & Dogs Garden to develop as a start-up business include:
1. to provide a round-the-clock high-quality, trustworthy and professional care and service at fair prices to attract and maintain customers as the primary goal:
2. to establish a loyal and dedicated service staff to work in a rapport with each other, which is essential to the survival and prosperity of the company:
3. to advertise with brochures, leaflets and business cards to attract more attention from potential customers which is also instrumental in its success.
Fifteen
For a home-based foods & drinks supplier, sales strategies can be carried out by three approaches.
Personal selling is the first and the most effective way to market. Word-of-mouth referrals and hand-out flyers contribute to close client contacts and excellent relationships.
Next is the direct marketing which is a universally recognised method and can act as a booster in your sales.
Another one is television or press propaganda, which is a little costly for a small family business, but can be really helpful if used properly.
Sixteen
Fortune Real Estate works out a marketing plan to create a sustainable and profitable venture.
First, establishing a safe, upscale, reasonably-priced and comfortable reputation among the community is of the utmost importance to the present and the future of the company.
The following is agents programme, in which training course will be provided first and then the qualified will receive top commissions in their trading.
Good comprehensive services and close partnership networking guarantee a huge potential market, so it would be one of the concerns on the list.
Seventeen
Fantasy Travel Agency intends to expand its market penetration by implementing new strategies.
In the first and foremost place, the business practices will be positioned as extreme tourism, in which a safe, thrilling, novel and adventure-centric travel packages will be provided to satisfy customers’ desires.
Second strategy focuses on segmenting and locating target travellers within the larger travel market. A fixed customer base can smooth everything forward easily.
Another is the service. Five-star services by our seasoned travel industry professionals ensure high customer retention to capture 30% market share of the travel space.