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  3. You work for Jenny, a shop which sells up-market clothing. You are asked to find

You work for Jenny, a shop which sells up-market clothing. You are asked to find

游客2025-05-23  29
问题 You work for Jenny, a shop which sells up-market clothing. You are asked to find a way to increase the profits of your shop.
Read the following figure showing the results of a survey of two up-market specialty shops. Point A refers to your shop. Point B refers to Lily Fashion Shop, your main competitor, near your shop.
Use the figure to write a report recommending ways of improving the quality and pricing of your shop.
Write 120-140 words.
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答案 The purpose of this report is to recommend ways of increasing our profits after comparison with Lily’s Shop.
Lily’s Shop is our main competitor. Both of us sell the same kind of clothes. However, they have higher profit than us. After careful research, we find that Lily’s shop sells more fashionable clothes than ours. However, our clothes have price advantage than theirs: our products are much cheaper, although ours are less fashionable.
Our low profits have resulted from the low fashion of our clothes.
Therefore, if our shop decides to increase the profits, we should purchase highly fashionable clothes, at least as fashionable as Lily Shop’s, with the price lower than Lily’s Shop.
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