2. 职称英语
  3. •Read the text below about different kinds of consumer goods. •Choose the best

•Read the text below about different kinds of consumer goods. •Choose the best

游客2025-05-20  0
问题 •Read the text below about different kinds of consumer goods.
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 19-33, mark one letter (A, B, C or D).
    In the field of marketing,  consumer goods are classed  according to the way in which they are  
     (19)  The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be  (20)  that all of these types are based on the way shoppers think about products, not on the  (21)  of the products themselves.  What is  regarded as  a convenience  (22)  in France (wine, for example) may be a specialty in the United States.
     People do not  (23)  a great deal of time shopping for such convenience items as groceries, newspapers,toothpaste, and candy.  The buying of convenience goods may be done  (24)  , as some families buy groceries once a week. Sometimes convenience products are bought on  (25)  : someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items.
     Shopping goods are items for which customers search.They  (26)  prices, quality, and styles, and may visit a number of stores  (27)  making a decision.Buying an automobile is often done this way.
     Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration  (28)  Specialty goods can  (29)  almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics.
     Unsought goods are items a consumer does not  
     (30)  want or need or may not even know about.
     (31)  or advertising brings such goods to the consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be  (32)  standard services, such as life insurance,  for  which  most  people  will  usually not  (33)  shopping.   [br]
选项 A、item
B、type
C、goods
D、thing
答案 A
解析 此题答案非常明确，应该选item。首先，此句意思是“有些商品，如葡萄酒在法国是便利商品，而在美国就可能是特供商品”，所以此处需要一个表示“商品，货物”的单词。虽然，goods和。item都有此意，但goods表示复数的概念，前面不能有a来修饰，所以正确答案应该为A。而且在下一个段落的第一句话中的convenience goods也有助考生做出明确的选择。
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