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  3. Read the article below about crisis management. Choose the best word to

Read the article below about crisis management. Choose the best word to

游客2025-05-18  34
问题     Read the article below about crisis management.
    Choose the best word to fill each gap from A,B,C or D on the opposite page.
    For each question(19-33), mark one letter(A,B,C or D)on your Answer Sheet.
    There is an example at the beginning(0).
                            Crisis Management
    Crisis management is a(0)A organisational function. Failure can result in serious harm to stakeholders, losses【C1】______an organisation, or end its very existence. Public relations practitioners are an【C2】______part of crisis management teams. So a set of best practices and lessons gleaned from our【C3】______of crisis management would be a very useful resource for those in public relations.
    There are plenty of definitions for a crisis. For this entry, the definition【C4】______key points found in the various discussions of what【C5】______a crisis. A crisis is defined here as a significant threat to operations that can have negative【C6】______if not handled properly. In crisis management, the threat is the potential damage a crisis can【C7】______an organisation, its stakeholders, and an industry. A crisis can create three【C8】______threats: public safety, financial loss, and【C9】______loss. Some crises, such as industrial accidents and product harm, can result in injuries and even loss of lives. Crises can create financial loss by【C10】______operations, creating a loss of market share/purchase intentions, or spawning lawsuits related to the crisis. As Dilenschneider【C11】______in The Corporate Communications Bible, all crises threaten to tarnish an organisation’s reputation. A crisis reflects poorly on an organisation and will damage a reputation to some【C12】______. Clearly these three threats are interrelated.
    Effective crisis management handles the threats sequentially. The primary 【C13】______in a crisis has to be public safety. A failure to address public safety 【C14】______the damage from a crisis. Reputation and financial concerns are considered after public safety has been remedied. Ultimately, crisis management is 【C15】______to protect an organisation and its stakeholders from threats and/or reduce the impact felt by threats. Crisis management is a process designed to prevent or lessen the damage a crisis can inflict on an organisation and its stakeholders.
Example:
A critical B extended C prolonged D explored
[br] 【C2】
选项 A、integral
B、internal
C、intermediate
D、inertial
答案 A
解析 此处考查形容词辨析。A项意为“整体的，组成的”；B项意为“内部的”；C项意为“中级的”；D项意为“不活泼的，惯性的”。根据句意，公共关系从业人员是危机管理团队的组成部分，故A项为答案。
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