2. 职称英语
  3. Read the article below about marketing segmentation. In most of the line

Read the article below about marketing segmentation. In most of the line

游客2025-05-18  12
问题     Read the article below about marketing segmentation.
    In most of the lines(34-45), there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
    If a line is correct, write CORRECT on your Answer Sheet.
    If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
    The exercise begins with two examples(0 and 00).

Marketing Segmentation
0 Marketing targets key people that help their business grow. Marketing segmentation is just one
00 of the steps a business must take to when they are working to define their specific target
【M1】markets. Marketing in segmentation is the process of dividing a market into a group of key
【M2】buyers that require different products. Instead of by using the same marketing strategy for
【M3】all the consumers, it is with dividing into different categories and tailored to fit the needs of
【M4】the consumers. The goal is to target the correct audience with the correct product and if
【M5】obtain the highest rate of return for a product. The first aspect of marketing segmentation is to
【M6】find out the "category of need" that the company, service, or product will fulfill. The second
【M7】aspect in marketing segmentation is to define what the need is and who will been experience
【M8】this need. For example, some of the ever needs a business may have include the following:
【M9】reduction in operating expenses, increased by cash flow, improved productivity, etc. Market
【M10】segmentation will vary with current economic conditions and for trends. Market research is a
【M11】large factor in marketing segmentation and will help companies determine how to create a
【M12】campaign and when use managerial judgment to implement the campaign. [br] 【M1】
选项
答案 IN
解析 此句的Marketing segmentation表示“市场细分”，是一个专有名词，故IN多余。
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