2. 职称英语
  3. Read the article below about the principles of selling. Choose the best

Read the article below about the principles of selling. Choose the best

游客2025-05-17  0
问题     Read the article below about the principles of selling.
    Choose the best word to fill each gap from A,B,C or D on the opposite page.
    For each question(19-33), mark one letter(A,B,C or D)on your Answer Sheet.
    There is an example at the beginning(0).
                        The Principles of Selling
    The principles of selling are useful for all people, whether they work in business, in not-for-profit organisations, or at home. Influencing people is an important(0)A of all interpersonal relationships. Thus, hermits may be the only people in our society who do not need to【C1】______the principles of selling.
    Four-year-old children soon【C2】______the most effective way to sell their parents on a trip to the circus. As college students, they use more【C3】______techniques to convince their parents that they need a car at school. As young graduates, they are confronted with more important sales, job-selling themselves to an employer. To do this effectively, they will【C4】______the same essential steps used in marketing a sale. They【C5】______potential employers. They analyse the needs of the potential employer and the【C6】______points in their background. Then they develop a presentation to demonstrate how their capabilities are【C7】______with the employer’s needs. During the interviews, they answer questions and provide additional information. This is selling at a personal level.
    An increasing number of people are studying selling【C8】______they do not plan on selling as a【C9】______. They recognise that almost everyone in business uses certain principles of selling in everyday work.【C10】______. executives are eager to sell themselves to associates, superiors, and【C11】______. The accountant uses selling to present a research budget for【C12】______. The industrial relations or personnel executive uses sales techniques to handle negotiations with a union.
    People in non-business situations also practice the art of selling.【C13】______encourage people to come at services. Political candidates ask【C14】______votes. People who are skilled at influencing the【C15】______of others are usually the leaders in our society.
Example :
A aspect B view C way D phase
[br] 【C15】
选项 A、actions
B、custom
C、hobbies
D、performance
答案 A
解析 此处考查名词辨析。此处句意为：所有这些擅长于影响他人活动的人通常都是这个社会的佼佼者。B项意为“习俗”；C项意为“兴趣，爱好”；D项意为“表现”。根据句意，A项为答案。文中最后一句总结了营销的重要性。
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