2. 职称英语
  3. Read the article below about the principles of selling. Choose the best

Read the article below about the principles of selling. Choose the best

游客2025-05-17  1
问题     Read the article below about the principles of selling.
    Choose the best word to fill each gap from A,B,C or D on the opposite page.
    For each question(19-33), mark one letter(A,B,C or D)on your Answer Sheet.
    There is an example at the beginning(0).
                        The Principles of Selling
    The principles of selling are useful for all people, whether they work in business, in not-for-profit organisations, or at home. Influencing people is an important(0)A of all interpersonal relationships. Thus, hermits may be the only people in our society who do not need to【C1】______the principles of selling.
    Four-year-old children soon【C2】______the most effective way to sell their parents on a trip to the circus. As college students, they use more【C3】______techniques to convince their parents that they need a car at school. As young graduates, they are confronted with more important sales, job-selling themselves to an employer. To do this effectively, they will【C4】______the same essential steps used in marketing a sale. They【C5】______potential employers. They analyse the needs of the potential employer and the【C6】______points in their background. Then they develop a presentation to demonstrate how their capabilities are【C7】______with the employer’s needs. During the interviews, they answer questions and provide additional information. This is selling at a personal level.
    An increasing number of people are studying selling【C8】______they do not plan on selling as a【C9】______. They recognise that almost everyone in business uses certain principles of selling in everyday work.【C10】______. executives are eager to sell themselves to associates, superiors, and【C11】______. The accountant uses selling to present a research budget for【C12】______. The industrial relations or personnel executive uses sales techniques to handle negotiations with a union.
    People in non-business situations also practice the art of selling.【C13】______encourage people to come at services. Political candidates ask【C14】______votes. People who are skilled at influencing the【C15】______of others are usually the leaders in our society.
Example :
A aspect B view C way D phase
[br] 【C6】
选项 A、interesting
B、strong
C、influential
D、weak
答案 B
解析 此处考查形容词辨析。此处句意为：他们分析潜在雇佣者的需求以及自身背景中的优点。A项意为“有趣的”；B项意为“擅长的，突出的”；C项意为“有影响力的”；D项意为“能力弱的，差的”。上文中提到：毕业生要向雇佣者进行有效的自我推荐，也需要采用营销中所运用的步骤。句中points意为“特点，特性，特征”，strong修饰points意为“长处，优点”，符合文意，故B项为答案。
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