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  3. Read the article below about goods returned by customers to mail order compa

Read the article below about goods returned by customers to mail order compa

游客2025-05-17  4
问题     Read the article below about goods returned by customers to mail order companies.
    Choose the best word or phrase to fill each gap from A, B, C or D on the opposite page.
    For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet.
    There is an example at the beginning(0).
                            Unwanted Goods
Increased sales is always good news for mail order companies. But more sales also(0)___ A___more items are returned. Most companies have a full returns policy, but as Meg Powell, Managing Director of mail order company Go First, explains, this usually【C1】______a lot of extra work. ’If an item comes back, we have to【C2】______with refunds, apology mailings and stock control. This is a complex process and each returned item undergoes close【C3】______for defects. If goods are in a fit【C4】______ for stock, they need repacking and putting back in the warehouse. If not, we’ll look at why. Anything【C5】______ to the quality of returned goods is【C6】______information. In some instances we can identify a fault in production and do something about it.’
Estimates of the number of returns for the sector【C7】______ In the 【C8】______of Go First, which delivers 100 million packages a year, 26 million come back. Reducing this number is an important【C9】______for the company. One way it aims to do this is by making the initial order-taking process as accurate as possible, and by closely【C10】______ the packing of goods. 【C11】______ the reasons for returns also helps. Go First telephones a 【C12】______of people returning goods to establish their reasons for doing so.
Clearly, a customer-focused returns process is essential for fostering trust in the company. ’It is standard【C13】______in this business,’ says Meg Powell. ’It attracts customers, gives them a greater【C14】______of security and encourages them to buy. We realise that making the return of goods a smooth, fast process can only【C15】______customer satisfaction.’
Example:
A means B leads C proposes D gives
[br] 【C9】
选项 A、objective
B、purpose
C、direction
D、scheme
答案 A
解析
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