2. 职称英语
  3. In this part of the test, the examiner reads out a scenario and gives you some p

In this part of the test, the examiner reads out a scenario and gives you some p

游客2025-05-17  0
问题 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the test promptly , and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.
For two or three candidates
Scenario
I’m going to describe a situation.
Your company is planning to launch an online promotion of its new product range. You have been asked to make recommendations about how to do this. Talk together for about two minutes about some of the possible methods and decide which are the best one.
Here are some ideas to help you.
Prompt material
Online promotion
Manner advertisement
Advertising message
Increasing hits
Discounts
Follow-on questions
Do you think online promotion is always expensive?(Why? / Why not?)
How important is e-business becoming nowadays?(Why?)
What are the other ways of online promotion?
What do you think is essential for online promotion?
Do you think companies will make more use of E-mail and the Internet in the future?(Why?/Why not?)
选项
答案 A: You know, our company is planning to launch an on — line promotion of its new addition of instant noodle range.
B: A worthy try, isn’t it? Instant noodles are most favored by busy young people and they are frequent visitors of the Internet. The question is how to make the promotion appeal to them and be truly identical?
A: We may use methods of online promotion such as pop-ups, banners and animations, to name a few. They can be impressive when well used,
B: That means they need to be intrusive, relevant, entertaining and not be overused. Otherwise they will be one of the most annoying things that will distract the user from reading the content.
A: But of course they are not the best ways. For instance, manner ads can be expensive. To achieve any level of success, there must be heavy repetition in order to give the advertisement a chance to work and that requires a large budget.
B: In my opinion, a better way is to blend promotional and non-promotional information to deliver the advertising messages. For instance, we may use newer formats such as flash or TV — like counterseals to show to our potential customers the process of making quality instant noodles and highlight our selling point.
A: Great idea. I see what you mean. One of our strong points is that we add Vitamin E to prevent the noodles form going bad too quickly instead of traditional preservative or antiseptic which people are not comfortable with.
B: In that way product and promotion is subtly mixed and candidate visitors hardly know an advertising message is delivered. That would be impressive and influential.
A: Exactly. Another thing we have to consider is how to increase hits from customers. Do you have any idea on that?
B: In my opinion, to encourage visits to our site, we have to update information frequency and provide many opportunities for interaction.
A: Good idea. And we can organize some online games and activities like sweepstakes, contests, coupons, and rebates to offer prizes to those who take part in.
B: Prizes may include weekend holidays, CD or stamp collections.
A: And a large pack of our new addition of instant noodles!
B: With that 1 believe hits will increase and brand recognition doubled. This is a good way to create and cultivate customer loyalty.
Follow-on questions
Yes, because the success of online advertising lies on heavy repletion, which requires a large size of the budget.
It is becoming a more and more popular business practice and whether a company can make good use of the Internet may become a key point for its survival.
In addition to banner advertisements, there are E-mail newsletters, opt-in E-mail announcements, and online press releases, etc. .
For online promotion, repetition is the key. The target market must have ample opportunity to view and understand a sales message multiple times to statistically increase the chances of a sale.
Sure. E-mail and the Internet are convenient, instant and cost-effective
解析
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