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In this part of the test, the examiner reads out a scenario and gives you some p
In this part of the test, the examiner reads out a scenario and gives you some p
游客
2025-05-17
1
管理
问题
In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the task prompt, an example of which is below, and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic.
For two or three candidates.
Scenario
I’m going to describe a situation.
Your company is going to attend an exposition. Talk together for about two minutes about some of the important things needing preparing and decide which three would be the most important.
Here are some ideas to help you.
* three minutes for group of three candidates
Prompt material
Things to Be Considered by the Exhibitor
- Choosing a good interpreter
- Setting specific goals
- Making a budget for the exposition
- Collecting information about other exhibitors
- Preparing advertising material
- Setting up an exhibition booth
Do you think a good interpreter is vey important for your company during the exposition?(Why or why not?)
Do you think it is necessary to collect some information about other exhibitors?(Why or why not?)
Where do you think is the best location for your exhibition booth?
What are the strengths of attending an exposition?
Do you think it is necessary to reasonably allocate the budget for an exposition?(Why or why not?)
选项
答案
A: In my opinion, the purpose of attending an exposition is to make our company and products known to the world, thus selling more products. Therefore, setting specific goals is very important. We must be clear about what objectives we are going to achieve at the exposition, increasing the awareness of the existing products or exhibiting new products. Do you think so?
B: I cannot agree with you more. Without an aim, our time and energies would be wasted. For this reason, we must focus on achieving one or two specific goals during the exposition. What else do you think is the most important?
A: Another important thing we should prepare is to set up an exhibition booth. The exhibition booth is like our home. When we invite people to our house, we must clean up and decorate it first so as to give our visitors a good impression.
B: That’s a good point. We can put up our company’s logo and some publicity photos in order to help those visitors become familiar with our company. More importantly, we’d better make the way we set up the exhibition booth original. In this way, we can attract more potential clients. Besides, I think preparing advertising material is also important. What is your opinion?
A: That’s exactly what I think. In the business circle, advertising is one of the effective promotions. We can take this opportunity to promote our company by distributing company profiles and product information to visitors.
B: To summarise, setting specific goals, setting up an exhibition booth and preparing advertising material are the most important things which should be considered by the exhibitor.
- Yes, I think so. People from different counties may attend the exposition. A good interpreter, who can speak two or more foreign languages, can help them get more accurate information about our company and products.
- No, I don’t think so. Nowadays, almost everybody in the company can speak English. They can communicate with the visitors freely, so it is not necessary to send an interpreter to the exposition.
- Yes. I think it is vey necessary. Business is war without bullets. Only when you know both yourself and your enemy, can you win the battle.
- No, I don’t think so. What we need to do is mind our own business, concentrating our efforts on promoting our products. Collecting information about other exhibitors will distract our attention.
- The best location should be those conspicuous places and the places that people frequently go to, which will help attract more visitors.
- By attending an exposition, we can learn more about other enterprises and at the same time make ourselves known to other people. For example, meeting new friends and learning from other exhibitors.
- Yes. Attending an exposition is money-consuming. You have to pay for the trip expenses, exhibition booth, advertising and so on. Therefore, we must draw up a reasonable plan and keep the cost within the budget.
- No, I don’t think so. All the money we pay for the exhibition is necessary, so as long as we don’t waste any money, we don’t have to make a budget beforehand.
解析
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