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Man: D&Q Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.
D&Q Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, D&Q is responding to the challenges to its traditional business by undertaking a cautious diversification programme involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $289 million the previous year.
The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying D&Q Company’s stock would be a very wise investment.