2. 职称英语
  3. Customer Targeting Finding and keeping loyal and

Customer Targeting Finding and keeping loyal and

游客2025-05-11  0
问题                             Customer Targeting
    Finding and keeping loyal and profitable customers is essential. The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for some companies.
    MBNA, a credit card company, targets specific affinity groups whose members have above-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNA’s strategy is hitting the bull’s eye: the average balance held by its cardholders is three times the national average.
    Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the woman’s specifications to the factory. For an added $ 10 fee, her made-to-measure jeans arrive a few days later. [br] Customers whose demands are in line with the development strategy of a company contribute to its success in the long run.
选项 A、Right
B、Wrong
C、Doesn’t say
答案 A
解析 该题干是对原文信息点的改写，是对其进一步解释。文中信息点“The route to long—term success is to find loyal customers who represent aclose strategic fit with the company and are also likely to be profitable.”指出：长期成功的途径就是寻找那些忠实的客户，从战略角度讲，他们与公司的发展策略相匹配，而且对于公司来说，从他们身上有利可图。从此句可以推断出有利于公司成功的客户，是那些需求与公司发展战略一致的人。而题干意为：那些需求与公司商业发展一致的顾客在长远看来有利于公司的成功。与原文相符，故答案为A。
转载请注明原文地址:https://www.tihaiku.com/zcyy/4072403.html
相关试题推荐
随机试题
最新回复(0)