2. 职称英语
  3. Read the article below about Contrast, a chain of sandwich shops. For each q

Read the article below about Contrast, a chain of sandwich shops. For each q

游客2025-05-11  1
问题   Read the article below about Contrast, a chain of sandwich shops.
  For each question (23-28) on the opposite page, choose the correct answer.
  Mark one letter (A, B or C) on your Answer Sheet.
In a surprise move, 33% of the shares in privately-owned British sandwich chain Contrast, were recently sold to King Coffee, the international coffee shop chain. ’We could already afford to expand overseas,’ says Caroline Bell, Contrast’s Chairman, ’but didn’t know the best way to do it. This way, we’ll benefit from King Coffee’s experience, while keeping the two companies’ brands and branches quite separate.’
Caroline Bell and Johnny Nash’s first venture was to set up a clothes shop ten years ago. Later they began selling sandwiches there, and then, finding sandwiches more profitable, gave up selling clothes. During this time Bell has been involved in every aspect of the business, including sandwich making and now heading the company, while Johnny Nash is the Chief Executive.
With Nash responsible for day-to-day management, Bell can find time to concentrate on what she describes as the secret of their success: experimenting with different ingredients, to add to the menu. ’We believe in doing what we do best,’ she says, ’so we won’t move into other fields. And our customers like our friendly service, so we’ll make sure that doesn’t change.’
One reason for the friendly service is that five times a year, the shop managers spend a day at another branch serving customers, so that they don’t forget what it’s like for the sales staff. Senior managers, too, participate in this scheme. ’It’s great because you’re in contact with both customers and staff,’ Bell says. ’We considered introducing it for the whole workforce, but it was too difficult.’
The company see their staff as key, and Bell is proud that most managerial appointments come from within the chain. ’Some people think that companies need to bring managers in from outside, but we haven’t found that. In fact we’ve done so well that there’s a risk we’ll stop trying, which would ruin Contrast. We would like to think that as long as sandwiches stay popular, we’ll always be successful, but of course that isn’t true.’
And will she always be the sandwich queen? ’If I were just doing it for the money, I could sell out tomorrow and be rich. But what matters to me is that the people I work with think I’m doing a good job. I’ll stay for as long as they think that, but I can’t imagine finding anything else more interesting.’ [br] Why has Contrast sold shares to King Coffee?
选项 A、It needs the money to fund expansion abroad.
B、It hopes to learn how to move into foreign markets.
C、It wants to use the King Coffee name in other countries.
答案 B
解析
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