首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-04-25
28
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago,most industries concentrated primarily on the efficient production of goods,and then relied on "Persuasive salesmanship"to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing,on the other hand,focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the consumer approach is known as the marketing concept,which simply means that instead of trying to sell whatever is easiest to produce or buy for resale,the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer, each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers,however, recognize that the surest route to profit is through understanding customers,this concept has been recognized in such slogans as"Have It Your Way."And"You’re the Boss. "A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed a-longside the new. King Customer ruled! [br] The very core of marketing lies in_____.
选项
A、all understanding of consumer needs
B、the efficient movement of goods
C、developing new wants for consumer goods
D、making goods readily available to customers
答案
A
解析
细节题。解题点在第二段第一句。根据原文“Marketing,on the other hand,focuses on the wants ofconsumers.”可知营销的核心是满足顾客的需求,与A项答案一直,所以正确答案是A选项。
转载请注明原文地址:https://www.tihaiku.com/zcyy/4053190.html
相关试题推荐
Theconceptofbiodiversityencompassesseveraldifferentlevelsofbiologic
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Tounderstandhowastrologyworks,weshouldfirsttakeaquicklookatthe
Theconceptofbiodiversityencompassesseveraldifferentlevelsofbiologic
Theconceptofbiodiversityencompassesseveraldifferentlevelsofbiologic
Idon’tunderstandwhyyou’regettingso______about.It’sreallynotaproblem.A
Ayoungmanseesasunsetand,unabletounderstandorexpresstheemotionthat
Theriseofmultinationalcorporations(跨国公司),globalmarketing,newcommuni
随机试题
WhichTWOadvertisementsmention[br]eveningclasses?BOTHREQUIREDFORONEMA
Veryoldpeopledoraisemoralproblemsforalmosteveryonewhocomesintoc
FourStepsofLearningaForeignLanguageTheeffortsspentinhighschoollearn
桥墩中心线在桥轴线方向上方位置中误差不应大于±20mm。
正常蓄水位至死水位之间的水库容积为()。A.死库容 B.兴利库容 C.调
2003年从事高新技术产品出口的企业共计1.65万家,比1999年翻了一番。各类
掷两个骰子,掷出的点数之和为奇数的概率为P1,掷出的点数之和为偶数的概率为P2,
能够估算利率变动对所有头寸的未来现金流现值的潜在影响,从而能够对利率变动长期影响
下列符合复式预算特点的有()。A.区分了政府预算收入和支出的经济性质和用途
(2019年真题)抗震设防烈度8度地区,采用满粘法施工的外墙饰面砖粘贴工程高度不
最新回复
(
0
)