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No doll outshines Barbie’s celebrity. If all the Barbies and her family membe
No doll outshines Barbie’s celebrity. If all the Barbies and her family membe
游客
2025-03-30
46
管理
问题
No doll outshines Barbie’s celebrity. If all the Barbies and her family members — Skipper, Francie and the rest — sold since 1959 were placed head to toe, they would circle the Earth more than seven times. And sales boomed in 2009, when the fashion doll celebrated her 50th birthday on March 9th.
Barbie starred at an array of global events honouring her milestone, including a glamorous affair at New York’s Fashion Week in February. On her birthday, Mattel, the company that makes her, launched a souvenir doll honouring the original Barbie in her black-and-white striped swimsuit and perfect ponytail. It was available for purchase only that one day. Another Golden Anniversary doll targets collectors. Barbie fans planned hundreds of events, including the National Barbie Doll Collectors Convention in Washington, D. C. , which was sold out.
When Ruth Handler created Barbie in 1959, a post-war culture and economy thrived but girls still played with baby dolls. These toys limited the imagination; so Handler introduced Barbie the Teen-Age Fashion Model, named after her daughter, Barbara. Jackie Kennedy soon walked onto the world stage and Barbie already had a wardrobe fit for a first lady. Barbie bestowed on girls the opportunity to dream beyond suburbia, even if Ken (Barbie’s fictional boyfriend) at times tagged along.
Barbie entranced Europe in 1961 and now sells in 150 countries. Every second three Barbies are sold around the world. Her careers are myriad — model, astronaut, Olympic swimmer, palaeontologist and rock star, along with 100 others, including president. Like any political candidate, controversy hit Barbie in 1992 when Teen Talk Barbie said "Math class is tough" and girls’ education became a national issue. She has been banned (in Saudi Arabia) , tortured (by pre-teen girls, according to researchers at the University of Bath’s School of Management) and fattened (in 1997).
Feminists continue to batter Barbie, claiming that her beauty and curves treat women as objects. But others see her as a pioneer trendsetter, crashing the glass ceiling long before Hillary Clinton cracked it.
High-tech entertainment now attracts girls and Barbie also faces fierce competition from various copycats including the more fashionable, but less charming, Bratz dolls. The Bratz suffered a setback in 2008. Mattel sued MGA Entertainment, Bratz’s producer, for copyright infringement. A judge awarded Mattel $ 100m in damages. [br] According to the passage, MGA Entertainment______.
选项
A、lost a fortune by losing a lawsuit
B、sold a toy cat to compete with Barbie
C、beat traditional Barbie with hi-tech
D、filed a lawsuit against Mattel
答案
A
解析
本题是推理题,考查对第六段第二句话、第三句话和第四句话的理解,从中可以推断出这场官司中谁赢谁输。
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