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  3. What attracts customers? Obviously the quality of a product does, but visual

What attracts customers? Obviously the quality of a product does, but visual

游客2025-03-21  29
问题     What attracts customers? Obviously the quality of a product does, but visual images【51】a great deal. It is not only the image provided by the packaging that【52】but the whole corporate【53】of the company. There are now many products and services on the market which are similar in content【54】produced by different companies. It is vital, therefore, for a company to【55】itself from its competitors by having a strong company image which is immediately 【56】。
    Logos are part of this image. They are【57】which often include a name or initials to i-dentify a company. The logo establishes a【58】identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【59】the ages have used colors and symbols to show their identity. In different cultures, different colors【60】different meanings. [br]
选项 A、symbols
B、signs
C、signals
D、indications
答案 A
解析 本题考核的知识点是：名词辨析。symbol意为“象征，符号"；sign意为“记号，信号，暗号”；signal意为“信号”；indication意为“迹象，征兆”。包括公司名称或首写字母的标志能够使该公司区别于其他公司，因此公司的标志代表了该公司，也就是其象征。因此A为答案。B和C是“绝对同义选项”，在考研完形填空中有11％的题目含有这样的选项。它们都是错误的选项，可以直接排除。
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