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  3. Marshall Field’s, a department store in Chicago, has long used the motto(座右铭

Marshall Field’s, a department store in Chicago, has long used the motto(座右铭

游客2025-03-12  25
问题     Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what the customer wants is one of the problems marketing research tries to solve. Marketing research has been defined as trying to analyze marketing problems scientifically. It studies people as buyers and sellers, examining their habits, attitudes, preferences, dislikes, and purchasing power. It often studies specific groups of people, such as teenagers, high-income groups, or senior citizens. Marketing research also investigates distribution systems, pricing, promotion, product design, packaging, brand names, and almost every aspect of the seller-buyer relationship.
    Marketing research is divided into number of sub-areas. Advertising research attempts to find out the effectiveness of advertising. It also seeks to learn the best media for advertising specific products: television, newspapers, radio, magazines, billboards, and others. Market analysis tries to identify and measure markets for specific products and to estimate sales potential. Markets may be differentiated by population groups or by geography. Some types of clothing are more likely to sell in Florida and California than in the northern Midwest. Some cosmetics(化妆品)will appeal more to black customers than to white customers. Performance analysis helps a company learn how well it is meeting its goals of sales and profits. Product research covers the whole area of new-product development. Marketing research is an expensive undertaking, and its costs are built into the prices of products. [br] Marketing research does NOT try to analyze______.
选项 A、how a department store manager makes the best workflow for the employees
B、what is the best way to deliver products to different places
C、the preference of a certain group of customers
D、how to choose the best brand names for the products
答案 A
解析 本题为推理判断题，提问的是市场调研不会研究下列哪一项内容。选项B)意为“如何以最优的方式将货物递送”，文章第一段最后一句话中提及此处；选项D)意为“如何选择商品的品牌名”同样在此处体现；选项C)意为“特定顾客群的喜好”，在文章第一段倒数第二句话中体现；而选项A)“商场经理为雇员设定最好的工作流程”并没有在文中提及。所以答案为A)。
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