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  3. You will now listen to part of a lecture. You will then be asked a question abou

You will now listen to part of a lecture. You will then be asked a question abou

游客2025-02-05  32
问题 You will now listen to part of a lecture. You will then be asked a question about it. After you hear the question, give yourself 20 seconds to prepare your response. Then record yourself speaking for 60 seconds.
Listen to Track 83.

Using the example of the vacuum cleaner, explain when it is legally acceptable to use exaggeration in advertising and when it is not.
Narrator
Now listen to part of a lecture in a business ethics class. The professor is discussing advertising.
Professor
Advertisers often try to sell you things by exaggerating about the quality of their products. It helps them get your attention. And exaggeration in advertising is usually considered acceptable, but not always. In the United States, there are laws to help determine what advertisers can say about their products. Basically, the law says advertisers can exaggerate as long as no one’s gonna actually believe the exaggeration and take it literally. So, the exaggeration has to be very extreme. If it’s not extreme enough and someone would actually buy the product because they believed the exaggeration, that advertisement may be illegal.
Take this example: a vacuum cleaner manufacturer made a vacuum cleaner that didn’t weigh very much, and they wanted to get the point across about how light it was. So they made a TV commercial showing the vacuum cleaner floating in the air while cleaning the house. Well, that was a visual exaggeration. It got people’s attention. And because a floating vacuum cleaner is obviously impossible, the commercial was legal because no one would actually believe the visual exaggeration and buy the vacuum cleaner because they thought it floated in the air.
But what if the company wanted to show that the vacuum cleaner was very powerful? What if it made a television commercial where a person uses the vacuum cleaner to perfectly clean this really big and really dirty carpet in, uh, just a few seconds. Well that would really grab your attention. But the thing is, even though that commercial is an exaggeration, you can imagine someone actually believing it and buying the vacuum cleaner and then being very disappointed because the vacuum cleaner couldn’t do that. So advertisers can’t use an exaggeration like that because it’s actually not extreme enough and someone might believe it.
Narrator
Using the example of the vacuum cleaner, explain when it is legally acceptable to use exaggeration in advertising and when it is not.
选项
答案     This particular question requires you to summarize the contents of a lecture you hear. In your response, you should talk about exaggeration in advertising, including the examples of when it is legal to use exaggeration and when it is not legal to use exaggeration.
    You should begin with a general statement about the lecture, such as that exaggeration in advertising has to be so extreme that nobody will believe it. If it isn’t, this advertising may be illegal. You would then talk about the first example that the professor gives. An advertiser that wanted to make the point that its vacuum cleaner is very light showed it in a television ad floating in the air. This kind of advertisement was legal because no one would really believe that a vacuum cleaner floated in the air.
    You should then talk about the professor’s second example. The professor says that if the company showed the vacuum cleaner cleaning a big dirty carpet in just a few seconds that is an exaggeration and would be unacceptable because someone might actually believe it. We can imagine someone buying the vacuum cleaner and being disappointed that it didn’t work that well.
You should read the question carefully and respond with the appropriate information. This question clearly directs you to talk about a time when it is acceptable to use exaggeration and a time when it is not acceptable. You should budget your time so that you are able to talk about both examples.
    Your response should be intelligible, should demonstrate effective use of grammar and vocabulary, and should be well developed and coherent.
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