The annual consumption of Coco-Cola per capita in the regional markets mentioned

As China’s vast interior gets richer, Grenda Lee, Coco-Cola’s Shanghai-based director of external affairs, finds herself dreaming about tapping the country’ s rural market. Chinese peasants account for roughly 70 percent of China’s 1.3 billion people, but on average each drinks only three Coke products a year. That compares with some 60 drinks consumed annually in Shanghai and Beijing, 150 in Hong Kong and 420 in the United States. With so many customers at stake, potential profits take on epic scale.

With "fractional ownership" the participants actually own a percentage of a jet plane, super-yacht, Old Master painting or a second home, not just the right to use it for a specified amount of time. They enjoy all the benefits of ownership without paying an astronomical price for something they use only occasionally. And, they are able to afford a bigger, better yacht, helicopter or home than they could have bought outright.