首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2025-01-15
36
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、The menu of McDonald’s in Brazil is specially made to cater to local taste.
B、Brazilian McDonald’s and are similar in their outlooks as those in America.
C、The take-out bags of McDonald’s in Brazil and American are alike, with white lettering on yellow bags.
D、Hot, greasy hamburgers are not as popular in Brazil as in American.
答案
B
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/3914183.html
相关试题推荐
[originaltext]DoyoulikepopularmusicfromLatinAmerica,theUnitedStates,
[originaltext]DoyoulikepopularmusicfromLatinAmerica,theUnitedStates,
[originaltext]DoyoulikepopularmusicfromLatinAmerica,theUnitedStates,
[originaltext]DoyoulikepopularmusicfromLatinAmerica,theUnitedStates,
[originaltext]DoyoulikepopularmusicfromLatinAmerica,theUnitedStates,
[originaltext]James:Hello.I’dliketoopenabankaccount.Clerk:Whattypeo
[originaltext]Today,"Traveler"invitesyoutovisitLondon.Therearefe
[originaltext]W:Well,Ireadaveryinterestingarticletheotherdayaboutth
[originaltext]W:Well,Ireadaveryinterestingarticletheotherdayaboutth
[originaltext]Everycouplewhogoestothealtarbelievesthattheywillmak
随机试题
【S1】[br]【S9】establish→established因为前面是recently因此应该是过去式。
EmergencyRoomsMillionsofAmericansvisitane
给定资料1: 国庆长假,不管你选择外出游玩,还是宅在家休息,假期里吃什么和
婴儿出生后以最初3个月生长最快,出现第一个生长高峰,至青春期又猛然加快,出现第二
(2021年真题)关于理财师的工作流程,下列说法错误的是().A.理财师应
下列关于保全的说法不正确的是? A.当事人不服人民法院保全裁定的,可以申请复议
(2019年真题)关于黑社会性质组织实施的违法犯罪活动的界定,下列哪些说法是正确
电力系统k点A相发生单相短路,对称分量以A相为准,其电流之间关系为()。A.
一般认为导致水体富营养化的主要原因是( )的增加。A.氮、磷 B.pH、叶绿素
发生下面情况,自动扶梯必须自动停止运行,但开关断开无需通过安全电路来完成的是(
最新回复
(
0
)